NashvilleBusiness.Net 100 Leading Women 2018: Jamie Dunham

Click Here To Listen Nashville Business 100 Leading Women Jamie Dunham Jamie Dunham leads Brand Wise, a brand strategy firm with a focus on building cultural relevancy for brands. A postmodernist on the subject of branding, Dunham works to ensure consistent branding across all consumer touchpoints to tell their brand story and engage consumers. Her popular blog www.TheLipstickEconomy.com offers perspectives on marketing to the 108 million adult women in the U.S. that make 85% of all consumer purchases. She is a frequent speaker and contributor to blogs and news media. Jamie has provided counsel to many consumer and non-profit sectors whose audience are women. Brands she has helped guide include Beaches of South Walton, CareNow [...]

By |February 5th, 2018|Advertising, Biography, Management, Marketing, Nashville Business, Nashville Leading, Women|Comments Off on NashvilleBusiness.Net 100 Leading Women 2018: Jamie Dunham

Jamie Dunham Made It A Red Letter Day

The second annual Red Letter Day Marketing to Women Conference assembled top marketing experts to share trends about marketing to women. The half-day mini conference focused on new information and marketing trends to impact the Lipstick Economy, the 100 million women who control 85 percent of all consumer purchases.

By |August 15th, 2017|Business, Leadership, Uncategorized|Comments Off on Jamie Dunham Made It A Red Letter Day

Red Letter Day 2017 by Brand Wise | Lipstick Economy

Description RED LETTER DAY is back for a second year with all new trends about marketing to women. This year, it's a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. We have assembled an amazing group of marketing experts again this year. We'll be talking about important issues with real marketers who can offer real solutions. • How women using social media shape our strategy • Practical solutions to communicating with today’s busy women • Compelling brand stories from vital and relevant brands • Media tactics to cut through the clutter • How to deal with the all important online reviews • New [...]

By |August 11th, 2017|Comments Off on Red Letter Day 2017 by Brand Wise | Lipstick Economy