Click Here To Listen Nashville Business 100 Leading Women Jamie Dunham
Jamie Dunham leads Brand Wise, a brand strategy firm with a focus on building cultural relevancy for brands. A postmodernist on the subject of branding, Dunham works to ensure consistent branding across all consumer touchpoints to tell their brand story and engage consumers.
Her popular blog www.TheLipstickEconomy.com offers perspectives on marketing to the 108 million adult women in the U.S. that make 85% of all consumer purchases. She is a frequent speaker and contributor to blogs and news media.
Jamie has provided counsel to many consumer and non-profit sectors whose audience are women. Brands she has helped guide include Beaches of South Walton, CareNow Urgent Care Centers, Community Health System, Gigi’s Cupcakes, HCA hospitals and health systems, O’Charley’s Restaurants, Pigeon Forge, The Land Trust for Tennessee, The Little Clinic, The United Methodist Church, Twice Daily and YWCA.
She is immediate Past President of the Nashville American Marketing Association. She hosts a popular Red Letter Day event in August of each year focused on marketing to women. She is active in the community, currently serving on the boards of Begin Anew and YWCA Nashville & Middle Tennessee.
You can recognize Jamie by her signature red lipstick and her Southern drawl. By the way, she can find her living on her iPhone and strong coffee in Nashville, Tennessee.