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Rocco is an award winning chef and #1 New York Times bestselling author of The Pound A Day Diet. A cultural phenomenon, this book shows you how to lose up to a pound a day – without frustrating plateau’s – all while eating your favorite foods. Rocco has a VIP food delivery service and weight loss coaching program based on The Pound A Day Diet and has helped celebrity clients including Whoopi Goldberg, Diane Neal (Law and Order SVU), Joy Behar, Paul Stanley (Kiss) lose weight.