Description RED LETTER DAY is back for a second year with all new trends about marketing to women. This year, it's a half-day mini conference focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. We have assembled an amazing group of marketing experts again this year. We'll be talking about important issues with real marketers who can offer real solutions. • How women using social media shape our strategy • Practical solutions to communicating with today’s busy women • Compelling brand stories from vital and relevant brands • Media tactics to cut through the clutter • How to deal with the all important online reviews • New [...]