Williamson:Leading: Business Amenities Make The Difference Between Three-Star And Five-Star Service By Karen Chronister

A wise business friend once asked me a question I now consider a cornerstone of best business practices: “What’s the difference between a three and five-star hotel?” The quick answer? The small amenities and services with the weary traveler in mind. With simple gestures of comfort, the traveler feels pampered—and it works. Business amenities are a savvy investment because the ROI is much greater than the cost: customer “feel-goods” enhance loyalty; small investments allow higher rates; enticing advertising content; distinct branding opportunities; and, “showing versus telling” marketing. Each industry has its own perks to offer its customers. Put yourself in your target demographic’s shoes and make the walk a bit easier for them. What does [...]