WilliamsonLeading: 7 Unusual Brand Advertising Options To Maximize And Stylize Your Business Exposure By Karen Chronister

Shelf-life and surprise, as well as problem-solving and fun, are smart advertising considerations when choosing promotional products. So are demographics, location, and strategic goals. Simply, how long will the object sporting your logo or slogan stick around as one of your branding platforms? A baseball hat, for instance, generally has a healthy life and might bob around the county embroidered with your logo for a long time, making it a solid choice. And, most people wear the same few baseball hats until they are in tatters, so, that’s a lot of miles on your investment. What about the element of surprise, joining or starting a trend, and striking an emotional cord? Could your advertising take [...]