Description The PEDIGREE® brand is the largest dog food brand in the world, feeding more dogs than any other brand—and it’s one of 41 total brands in the Mars Petcare portfolio, and one of the multi-billion dollar brands within Mars, Inc. globally. So, how do you better than that? You discover and share why healthy pets are so important. You design the Pedigree Feed the Good marketing campaign. It was inspired by one simple fact: Dogs and people bring out the good in each other. With this brilliant marketing brand story, you will see how Mars Petcare tapped into culturally relevant societal themes to make a difference. You’ll see how calling attention to the way [...]