"Demystifying Digital Marketing - Strategies and Tactics to Efficiently Communicate your Message and Grow your Audience" Paul and Kate Hickey will discuss capturing your audience's attention, using competitive data, Google Adwords & Google Adwords Express, local search engine optimization (SEO), and how to use Google Analytics to inform your next marketing actions. Kate Hickey has a passion for creative and effective social media marketing. Keeping up with the newest digital and social media consumer trends, Kate looks to drive web traffic for her customers through data analysis. Kate has been working alongside Paul and has been both a support system and consultant for the inception of Data Driven Design. Paul Hickey has created and grown [...]