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X-WR-CALNAME:Dr. Alvin - The Most Trusted Name in Wisdom
X-ORIGINAL-URL:http://www.dralvin.net
X-WR-CALDESC:Events for Dr. Alvin - The Most Trusted Name in Wisdom
BEGIN:VEVENT
DTSTART;TZID=UTC-4.5:20170811T123000
DTEND;TZID=UTC-4.5:20170811T173000
DTSTAMP:20260505T052737
CREATED:20170809T064101Z
LAST-MODIFIED:20170809T064336Z
UID:4279-1502454600-1502472600@www.dralvin.net
SUMMARY:Red Letter Day 2017  by Brand Wise | Lipstick Economy
DESCRIPTION:Description \nRED LETTER DAY is back for a second year with all new trends about marketing to women. This year\, it’s a half-day mini conference focused on reaching the Lipstick Economy\, the 100 million women who control 85% of all consumer purchases. \nWe have assembled an amazing group of marketing experts again this year. We’ll be talking about important issues with real marketers who can offer real solutions. \n• How women using social media shape our strategy\n• Practical solutions to communicating with today’s busy women\n• Compelling brand stories from vital and relevant brands\n• Media tactics to cut through the clutter\n• How to deal with the all important online reviews\n• New trends and research on women and why they feel misunderstood by marketers \nRed Letter Day Schedule\n12:00 pm  Check-In \n12:30 pm  10 Things You Need to Know about Marketing to Women – Jamie Dunham \n12:50 pm Social Media Marketing in a Women’s World – Anne McGraw \n  1:15 pm The Three Rs – Ratings\, Reviews and Revenue – Aaron Clifford \n  1:35 pm  How Do Small Brands Compete?\n                 Courtenay Rogers\, Moderator\n                 Mignon Francois\, Rachel Layton\, Neil McCormick \n   2:05 pm  Find Results with Video – Liz Denning \n   2:30 pm  Branding Inside Out – Holly Talbert \n   2:55 pm  Video in Unexpected Places – Mike King \n   3:15 pm  The Truth is in the Data – Paul Hickey \n   3:35 pm   Growing Your Email Program – Elizabeth Duffey and Madelyn Herbert \n   4:00 pm  Wine Reception Upstairs in Lounge \nFor more information or to purchase your ticket visit www.JamieDunham.Com \n\n\n	Related\n
URL:http://www.dralvin.net/event/redletterday/
LOCATION:City Winery-Nashville\, 609 Lafayette Street\, Nashville\, TN\, 37203\, United States
CATEGORIES:Women
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