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X-WR-CALNAME:Dr. Alvin - The Most Trusted Name in Wisdom
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X-WR-CALDESC:Events for Dr. Alvin - The Most Trusted Name in Wisdom
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DTSTART;TZID=UTC-4.5:20170907T110000
DTEND;TZID=UTC-4.5:20170907T130000
DTSTAMP:20260505T144010
CREATED:20170907T031113Z
LAST-MODIFIED:20170907T031113Z
UID:4876-1504782000-1504789200@www.dralvin.net
SUMMARY:AMA Nashville Power Lunch
DESCRIPTION:Description \nThe PEDIGREE® brand is the largest dog food brand in the world\, feeding more dogs than any other brand—and it’s one of 41 total brands in the Mars Petcare portfolio\, and one of the multi-billion dollar brands within Mars\, Inc. globally. \nSo\, how do you better than that? You discover and share why healthy pets are so important. You design the Pedigree Feed the Good marketing campaign. It was inspired by one simple fact: Dogs and people bring out the good in each other. With this brilliant marketing brand story\, you will see how Mars Petcare tapped into culturally relevant societal themes to make a difference. You’ll see how calling attention to the way dogs affect people’s attitudes and behavior for the better impacts life…for the better. \nAt the AMA Nashville kick-off luncheon Sept. 7\, 2017\, hear Mars Petcare’s Director of PR and Brand Communications Lisa Campbell and Director of Marketing Operations Melodie Bolin share this incredible campaign. You’ll discover how a social experiment became a positive brand awareness program that was far reaching in building bridges. Even as the 2016 presidential election was in full gear\, a nation divided made “A Vote for Good\,” with Pedigree and its campaign. \nJoin us for this fun\, vibrant and eye-opening marketing story. Learn how an experiment paid off and grew into the most talked about campaign in the history of Mars Petcare. \nParking Information at City Winery \n    Complimentary self-park for 50 cars at City Winery.\n    $5 self-park surface lot (holds up to 140 cars) adjacent to City Winery.\n    $6 valet per vehicle at City Winery.\n    Additional street parking also available along Ewing and Middleton. \n\n\n	Related\n
URL:http://www.dralvin.net/event/ama/
LOCATION:City Winery-Nashville\, 609 Lafayette Street\, Nashville\, TN\, 37203\, United States
CATEGORIES:Luncheon
ATTACH;FMTTYPE=image/jpeg:http://www.dralvin.net/wp-content/uploads/2017/09/nama-mars-luncheon.jpg
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